24A- Venture Concept No.1

Opportunity:

The changes in the environment that create this opportunity include the increase in the amount of abductions and assault cases in the United States.

Geographically, the market is defined as the East Coast for now. It would be ideal to have my business idea/program spread across the country. Demographically, the market is defined as high school and college-aged young adults.

Customers currently are not satisfying this need to my knowledge. I do not know of any self-defense programs in place in schools to help combat this problem. Therefore, there is no loyalty to anything.

I believe the "window of opportunity" will be open for some time. The amount of abductions and assaults are continuously rising.

Innovation:


Boards of Education across the United States will require students to go through self-defense and weapons training courses in high schools and colleges. Students must renew their training every 2 years. If you are not a student, you can pay for these classes at the local Boys and Girls Clubs. This not only brings in money for the facilities but also raises awareness about Boys and Girls clubs and the various opportunities for individuals to get involved in their communities. By doing this, we keep more areas safe and build a sense of family among the general body. Every 3 months, local businesses would offer grants for those in the community who cannot afford to pay for the classes but still want to learn how to defend themselves. A community day would be held on a Sunday in partnership with the local police department to offer these courses and basic training. This gives the businesses the opportunity to showcase their services and products offered while helping the community. 

My business would train the professionals and place them in the various schools. 

Venture Concept:

Customers would use my product because it would be required in various schools districts across the country. Major competitors would be boxing gyms providing classes or karate instruction classes. This is a service and the level of training for the professionals plays a major role in the progression of my business. The instructors must train and change their course materials with the times.


Three minor elements:

My "secret sauce" is the amount of connections I already have in various police departments and school boards and my background in karate.

In five years, I want my program to be implemented in at least 4 school districts across the East Coast. I could start small and work my way across coasts to reach a larger audience.