https://youtu.be/VB2J3gACmmc10A: Elevator Pitch
Friday, September 28, 2018
9A- Testing the Hypothesis, Part 2
Who: There are certain people share a lot in common with people in my community, but fall outside the boundary. Adults without children and individuals who live in high-income suburbs are less likely to come into contact with issues involving kidnapping and threats. High-income suburbs have lower rates of crime rather than areas of low-income.
What:
Why: The underlying cause of the outsiders' need are different than the people who are inside the boundary. People inside the boundary are working to protect their families sons and daughters from the happenings of society. The cause of outsiders' need is simply to know how to defend themselves for their own health and self-awareness.
Interviewee #1: a 56-year-old woman from Greensboro, NC
Interviewee #2: a 34-year-old woman from Calvert County, Maryland
Interviewee #3: a 28-year-old male from Prince Georges County, Maryland
Interviewee #4: a 43-year-old male from Greensboro, NC
Interviewee #5: a 25-year-old woman from Gainesville, Florida
What:
Why: The underlying cause of the outsiders' need are different than the people who are inside the boundary. People inside the boundary are working to protect their families sons and daughters from the happenings of society. The cause of outsiders' need is simply to know how to defend themselves for their own health and self-awareness.
Interviewee #1: a 56-year-old woman from Greensboro, NC
Interviewee #2: a 34-year-old woman from Calvert County, Maryland
Interviewee #3: a 28-year-old male from Prince Georges County, Maryland
Interviewee #4: a 43-year-old male from Greensboro, NC
Interviewee #5: a 25-year-old woman from Gainesville, Florida
Inside the boundary
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Outside the boundary
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Who is in: high school and college-aged students
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Who is not: Adults without children
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What is the need: classes or informational sessions to gain knowledge on how to defend yourself in a crisis situation
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What the need is not: a need for everyone, a need in high-income neighborhoods
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Why the need exists: alarmingly high rates of abductions and assaults in the U.S.
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Alternative explanations:
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Friday, September 21, 2018
8A: Solving the Problem
My hypothesis for the preceding exercise was High school and college-aged adults are in need of more self-defense and weapons training because of alarmingly high rates of abductions and assaults in the United States.
Solving the problem:
Boards of Education across the United States will require students to go through self-defense and weapons training courses in high schools and colleges. Students must renew their training every 2 years. If you are not a student, you can pay for these classes at the local Boys and Girls Clubs. This not only brings in money for the facilities but also raises awareness about Boys and Girls clubs and the various opportunities for individuals to get involved in their communities. By doing this, we keep more areas safe and build a sense of family amongst the general body. Every 3 months, local businesses would offer grants for those in the community who cannot afford to pay for the classes but still want to learn how to defend themselves. A community day would be held on a Sunday in partnership with the local police department to offer these courses and basic training. This gives the businesses the opportunity to showcase their services and products offered while helping the community.
Solving the problem:
Boards of Education across the United States will require students to go through self-defense and weapons training courses in high schools and colleges. Students must renew their training every 2 years. If you are not a student, you can pay for these classes at the local Boys and Girls Clubs. This not only brings in money for the facilities but also raises awareness about Boys and Girls clubs and the various opportunities for individuals to get involved in their communities. By doing this, we keep more areas safe and build a sense of family amongst the general body. Every 3 months, local businesses would offer grants for those in the community who cannot afford to pay for the classes but still want to learn how to defend themselves. A community day would be held on a Sunday in partnership with the local police department to offer these courses and basic training. This gives the businesses the opportunity to showcase their services and products offered while helping the community.
7A: Testing the Hypothesis, Part 1
Opportunity to pursue: High school and college-aged adults do not have the knowledge on how to defend themselves in crisis situations because of alarmingly high rates of abductions and assaults in the United States.
- The who: High school and college-aged adults in the United States
- The what: Do not have the knowledge on how to defend themselves in crisis situations
- The why: Alarmingly high rates of abductions and assaults
Testing the three elements:
- Testing the who: Is it only young adults in the United States? Or, does this affect young adults across the world
- Testing the what: Is it a defense against all weapons, Or, mainly guns? Is self-defense mainly against men? Or, should the class be catered to all genders? Are the classes providing basic training? Or, full defense training more of a necessity?
- Testing the why: What are the range of whys that they offer? Does the why hold for everyone?
Interviewees:
Interviewee #1: A 27-year-old male from Prince Georges County, Maryland
Interviewee #2: A 19-year-old woman at the University of Florida
Interviewee #3: A 14-year-old girl from Prince Georges County, Maryland
Interviewee #4: A 40-year-old woman from Prince Georges County, Maryland
Interviewee #5: A 21-year-old male from Santa Fe College
Summary:
Friday, September 7, 2018
4A: Forming an Opportunity Belief
Beginning point
My belief that an opportunity exists: Become the first black woman creative director for Champs Corporate Offices; move up to becoming a creative director for Foot Locker, Inc.
Description
Creative directors plan advertising, oversee the creative process and gives guidance to the creative under them. There is an unmet need for diversity within the company and on the corporate level at Foot Locker, Inc. The need is new in today's society. Foot Locker is becoming a brand who caters to a more urban audience. Having more diversity on the corporate level can lead to strides within the company. Urban and diverse creatives can bring new ideas that ultimately push the brand into a new realm of opportunities. Although companies address diversity and inclusiveness, I do not think they are making strides to fully implement this in their companies. I am 85% sure that this opportunity exists.
Prototypical customer Iteration No. 1
Customer #1 is a 19-year-old male at the University of Florida. He buys shoes regularly for style rather than sport, and he recognizes the need for more diversity in advertisements, especially from brands whose target market is 15 to 19-year-olds in urban cities. He also recognizes the need for more creativity in the branding concepts and ideas for the company. Because he goes to a PWI, he tries to involve himself in social matters.
Prototypical customer Iteration No. 2
Customer #2 is a 9-year-old boy from the D.C., Maryland, and Virginia area. He represents the "hype beast" of children. He is not necessarily social conscious but he hears what his parents talk about and he gets his news from social media. He understands there is a gap between people who look like him and what he sees on the media. He likes to follow all the new trends but would like to be able to imagine himself in the ads through people who share a similar cultural background.
Prototypical customer Iteration No. 3
Customer #3 is a 42-year old nurse at Shands Hospital at the University of Florida. She shops for comfort, rather than style, to help her get through the long days at work. She has 2 children and likes to be cost-efficient when making purchases for herself and her family. She likes to think that the brands she buys from support women who look like her and can relate to her experiences.
Reflection
I learned that the lack of diversity within the company turns people away from buying products from their stores. Foot Locker, Inc, has the potential to market to a large group of more urbanized, fashion aware individuals but they come from ethnic backgrounds that are not represented in their advertisements. I wonder if more ethnicities are not represented because the company does not want them or if it is because not enough people from various backgrounds are seeking out opportunities with their company.
Summary
I believe my opportunity is still there. By talking to a variety of customers, I can tell they want to be represented more by brands who they buy from regularly. Also, by talking to executives from Champs' corporate office, there is a need for more representation from various backgrounds so the company has an insight into how different people think and see their ads. I currently work for Foot Locker, Inc. and have been working there for about 4 years now. People come into our stores wanting to buy the new hottest things. The need and want for the items are there. However, with everything happening in the news in terms of race relations and more ethnically diverse individuals creating big businesses for themselves, there is a need for large corporations to come into compliance with the changes of society.
Prototypical customer Iteration No. 1
Customer #1 is a 19-year-old male at the University of Florida. He buys shoes regularly for style rather than sport, and he recognizes the need for more diversity in advertisements, especially from brands whose target market is 15 to 19-year-olds in urban cities. He also recognizes the need for more creativity in the branding concepts and ideas for the company. Because he goes to a PWI, he tries to involve himself in social matters.
Prototypical customer Iteration No. 2
Customer #2 is a 9-year-old boy from the D.C., Maryland, and Virginia area. He represents the "hype beast" of children. He is not necessarily social conscious but he hears what his parents talk about and he gets his news from social media. He understands there is a gap between people who look like him and what he sees on the media. He likes to follow all the new trends but would like to be able to imagine himself in the ads through people who share a similar cultural background.
Prototypical customer Iteration No. 3
Customer #3 is a 42-year old nurse at Shands Hospital at the University of Florida. She shops for comfort, rather than style, to help her get through the long days at work. She has 2 children and likes to be cost-efficient when making purchases for herself and her family. She likes to think that the brands she buys from support women who look like her and can relate to her experiences.
Reflection
I learned that the lack of diversity within the company turns people away from buying products from their stores. Foot Locker, Inc, has the potential to market to a large group of more urbanized, fashion aware individuals but they come from ethnic backgrounds that are not represented in their advertisements. I wonder if more ethnicities are not represented because the company does not want them or if it is because not enough people from various backgrounds are seeking out opportunities with their company.
Summary
I believe my opportunity is still there. By talking to a variety of customers, I can tell they want to be represented more by brands who they buy from regularly. Also, by talking to executives from Champs' corporate office, there is a need for more representation from various backgrounds so the company has an insight into how different people think and see their ads. I currently work for Foot Locker, Inc. and have been working there for about 4 years now. People come into our stores wanting to buy the new hottest things. The need and want for the items are there. However, with everything happening in the news in terms of race relations and more ethnically diverse individuals creating big businesses for themselves, there is a need for large corporations to come into compliance with the changes of society.
3A- Your entrepreneurship Story
Entrepreneurship has always been an important idea to my family and friends. I like to surround myself with like-minded people who strive for more than just working for "the man," but work to turn themselves into "the man". Entrepreneurship is the process of designing, launching, and running a new business, typically a small business. My mother, Nichole Jackson, is the epitome of a serial entrepreneur.
After losing her job in 2008 as a result of the recession, my mom decided to go into business for herself. From 2008 until now, my mother has built an empire of 5 different businesses. She is the co-owner of a car dealership and a Tag and Title. She owns a travel agency, a brand management company, and she is a real-estate agent. My mother always tells me that the best decision she ever made for herself was launching her own business. She has a new-found confidence and strives to do more for her family every day. My mother uses her experiences to instill in me the confidence I need to run my own company one day. She always gives me advice and tries to guarantee that I learn from her mistakes. My mother has always been the inspiration I need to be a successful, independent woman in today's society.
* I have included an ad for my mother's real-estate business in this post.
* I have included an ad for my mother's real-estate business in this post.
I enrolled in ENT3003 because I never saw myself as someone who could run my own business as an entrepreneur, mainly because I never know where to start. I am hoping this class can help me become more confident in my ideas and executing them. I also would like to learn various ways to solve challenges for the everyday entrepreneur.
2A Bug List
1. My friend came over and he left the toilet seat up even after I asked him to put it down the first time
- why this bug exists: Men leave the seat up in the comfort of their own home so it becomes second nature to do the same at other's homes as well.
2. Having to experience institutional racism at the University of Florida and in America in general
- why this bug exists: The US was built by criminals of the British Colony on the backs of enslaved humans. Even though we have made strides to become more inclusive, this bug still exists in the US because these ideas are constantly instilled in later generations who don't work to build a nation together.
3. I tend to crave Chic Fil A on Sundays, and they are closed on that day
- why this bug exists: Chic Fil A is a business built on Christian ideals and values. In observance of this, Chic Fil A is closed for church and they also observe any Christian holidays, i.e. Christmas.
4. The nail salon on archer road makes you soak off your acrylics in acetone instead of cutting them off.
- why this bug exists: Nail salons make you stay in the salon longer to build more business, i.e adding on a pedicure since you have to wait for your nails to soak.
5. When my makeup breaks when I drop it on the floor
- why this bug exists: Companies are using cheaper and easily breakable materials to store and create makeup because it won't last as long, and the simplest of drops will cause you to buy a new one a week after buying.
6. Smacking gum or food in my face while having a conversation with me
- why this bug exists: People tend to smack more when they are having a conversation with food in their mouths. Since it is in our innate nature to not think about our chewing habits as we do them, people may not realize this is such an issue for most.
7. I broke my foot on the first day of classes and was on crutches for 5 days.
- why this bug exists: to keep the injured off that particular foot and avoid increasing swelling which stops blood flow to the injured area.
8. My doctor put me in a boot for the next 3 weeks after being on crutches for 5 days because of my broken foot.
- why this bug exists: The doctor wants to avoid having to do surgery on my foot so the boot will correct the injury while alleviating pain when walking on it
8. My doctor put me in a boot for the next 3 weeks after being on crutches for 5 days because of my broken foot.
- why this bug exists: The doctor wants to avoid having to do surgery on my foot so the boot will correct the injury while alleviating pain when walking on it
9. Wearing contacts and having to constantly put them in and take them out every day
- why this bug exists: it gives you the ease of not having to wear glasses every day. This is also beneficial during the summer months if you do not have transitions glasses. Contact lenses need to be taken out to be cleaned and get rid of the bacteria that builds during the day.
10. The parking spaces on the University of Florida's campus are always too tight for cars
- why this bug exists: To suffice for the lack of land for parking, the University tries to fit as many parking spaces in one area as they can, so they are typically smaller.
11. The lack of parking spaces available on the University of Florida's campus during the school year.
- why this bug exists: The university limits the availability of parking so people are forced to buy a parking decal. The university also makes hundreds of thousands of dollars a year with parking tickets from people who do not abide by the parking rules.
12. Between the hours of 2-4 am, the wait for food at Sonic is always extremely long.
- why this bug exists: Sonic offers half-priced drinks and shakes during the hours of 2-4 am and pm. These hours are perfect for people on break at work or coming in the house from a night of going out. This was a great business idea because people are always thirsty after dancing and having fun all night.
13. People talking over me during a conversation or debate about a topic.
- why this bug exists: People who aren't as assertive or confident in their speech or argument tend to make themselves heard by being louder or not letting people get their point across.
14. Having a conversation with a narrowminded individual
- why this bug exists: Everyone was not raised to think outside of the box or go the extra mile to generate ideas. In the end, narrowminded people are needed within society to help creatives be more open to trying new things
15. My left taillight went out the first week of classes
- why this bug exists: My light sensor came on during the drove from home in Maryland to Florida for the start of classes. I never went to get my car inspected after the long drive and my laziness to get it checked following the drive caused it to finally go out.
16. Waiting in long grocery store lines at Walmart because of the lack of open registers
- why this bug exists: Walmart closes their registers to decrease the number of workers in the store. This is smart from a business perspective because more people will go to self-checkout and Walmart does not have to compensate for worker's hours. This also increases the chance of people buying more items the longer they have to wait in line.
17. It takes about 15-20 extra minutes to get to work by 8 am on Tuesday-Thursday
- why this bug exists: More people take off on Mondays and Fridays so there is an increase in traffic on the other 3 days of the work week.
18. People who play music without headphones on the bottom floor of Marston
- why this bug exists: Studies show that students study better and comprehend the material more when there is noise in the background. The bottom floor of Marston is also a safe space for students to talk while studying instead of being in a normal library setting.
19. The gas at the Kangaroo gas station near my house is always more expensive than other gas stations.
- why this bug exists: The gas station near my house is the only one within a 15-mile radius. The Kangaroo can charge higher prices because they know people will still buy their gas no matter the price if they are really in need
20. The withdrawal fee for taking money out the ATM if it is not for your specific bank.
- why this bug exists: Banks make money from their fees. Someone who needs cash at the moment will pay a fee if it is required to get the funds they need.
Creating the "bug" list was challenging at first but it became easier as I started to write my answers down on paper. I became more aware of how much I complain about the little things that bug me when half of them could be avoided by changing little things within myself or my daily routine. I also asked friends about things that "bug" them on a day to day basis. Doing this reminded me of things that ten to bug me without me even realizing it.
- why this bug exists: Sonic offers half-priced drinks and shakes during the hours of 2-4 am and pm. These hours are perfect for people on break at work or coming in the house from a night of going out. This was a great business idea because people are always thirsty after dancing and having fun all night.
13. People talking over me during a conversation or debate about a topic.
- why this bug exists: People who aren't as assertive or confident in their speech or argument tend to make themselves heard by being louder or not letting people get their point across.
14. Having a conversation with a narrowminded individual
- why this bug exists: Everyone was not raised to think outside of the box or go the extra mile to generate ideas. In the end, narrowminded people are needed within society to help creatives be more open to trying new things
15. My left taillight went out the first week of classes
- why this bug exists: My light sensor came on during the drove from home in Maryland to Florida for the start of classes. I never went to get my car inspected after the long drive and my laziness to get it checked following the drive caused it to finally go out.
16. Waiting in long grocery store lines at Walmart because of the lack of open registers
- why this bug exists: Walmart closes their registers to decrease the number of workers in the store. This is smart from a business perspective because more people will go to self-checkout and Walmart does not have to compensate for worker's hours. This also increases the chance of people buying more items the longer they have to wait in line.
17. It takes about 15-20 extra minutes to get to work by 8 am on Tuesday-Thursday
- why this bug exists: More people take off on Mondays and Fridays so there is an increase in traffic on the other 3 days of the work week.
18. People who play music without headphones on the bottom floor of Marston
- why this bug exists: Studies show that students study better and comprehend the material more when there is noise in the background. The bottom floor of Marston is also a safe space for students to talk while studying instead of being in a normal library setting.
19. The gas at the Kangaroo gas station near my house is always more expensive than other gas stations.
- why this bug exists: The gas station near my house is the only one within a 15-mile radius. The Kangaroo can charge higher prices because they know people will still buy their gas no matter the price if they are really in need
20. The withdrawal fee for taking money out the ATM if it is not for your specific bank.
- why this bug exists: Banks make money from their fees. Someone who needs cash at the moment will pay a fee if it is required to get the funds they need.
Creating the "bug" list was challenging at first but it became easier as I started to write my answers down on paper. I became more aware of how much I complain about the little things that bug me when half of them could be avoided by changing little things within myself or my daily routine. I also asked friends about things that "bug" them on a day to day basis. Doing this reminded me of things that ten to bug me without me even realizing it.
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